Research Methods

  • Qualitative
    • In-depth interviews (phone or in-person)
    • Focus groups
  • Quantitative surveys
    • Web
    • Phone
    • Mail
    • Hybrid/mixed methods (maximize response rates)
  • Hybrid qual/quant
    • Clinic research
  • Desk research
    • Hybrid designs combining analysis of published data and in-depth interviews with opinion leaders and technical experts
  • Secondary analysis
    • Government and third party data sources
    • Time series modeling and forecasting
  • Analytics
    • Decision modeling using conjoint, choice and related methods
    • Key driver analysis
    • Segmentation
    • Perceptual mapping
    • And other tools as appropriate