Crain Associates represents boutique research at its best:
We could showcase techniques here, like many other researchers do. However, if you’re like most business managers, you want
- Reliable answers to questions
- On a timely basis
and you really don’t care about how the information is gathered.
What you really don’t want is to have a staffer come into your office the day after a major presentation and start a sentence with, “Oops . . . .”
It’s really simple. Do unto others as you would have them do unto you. We treat every client and project the way we would want a vendor to treat us.